There is an upcoming event entitled: Mobile Advertising - Industry Revenue Enhancer or Distraction?, that is being put on by MassNetComms here in Boston, on December 10, 2008.

Here is more info:

Mobile Advertising - Industry Revenue Enhancer or Distraction?

Date: December 10, 2008
Time: 8:00 AM - 10:00 AM
Location: The Emerging Enterprise Center, Waltham

Cost for Individual Member: $45
Cost for Individual Non-Member: $65

We have been hearing a lot of buzz over the last few years about mobile advertising adding significant revenue to the wireless industry across the value chain.

However, mobile advertising is still an insignificant percentage of the mobile revenues and the advertising spend.

What does that mean for the future of mobile advertising? Will it indeed significantly add to both the top and bottom lines or will it just be another revenue sliver? What must the industry and the players do to have this market sector grow?

This panel will reflect on successes and lessons learned of market advertising to date in order to forecast the future.

Moderator:
Kevin Wiant, HarborWay

Panel:
Lars Albright,
Co-Founder & VP Business Development, Quattro Wireless

Amy Lipton,
Mobile Performance Sales / Market Development, Yahoo!

Jorey Ramer,
Founder & VP Corporate Development, JumpTap, Inc.

Cheng Wu.
Co-Founder and Chairman, Azuki Systems

MassNetComms would like to thank Foley Hoag, the sponsor of this event.

This entry was posted on Wednesday, November 26th, 2008 at 2:57 pm and is filed under Boston, Mobile, Mobile Advertising, Mobile Brand, Mobile Business, Mobile Content, Mobile Content Distribution, Mobile Ecosystem, Mobile Marketing, Mobile Web, Mobile Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.