Adobe MAX 2008 (San Francisco) Mobile and Devices sessions
October 6th, 2008 by Scott JanousekAdobe updated Mobile and Device sessions over on the Adobe MAX site.
There’s still time to register for November!
Here are final sessions related to Flash Mobile and Devices:
Adobe Roadmap: Video
In this session, you’ll hear about Adobe’s product roadmap for video, the Adobe multiscreen strategy, and ways to deliver better video experiences with new tools, clients, and servers.Speakers: Paul Betlem, Pritham Shetty
Audience: Web Developer, Web Designer, Partner Decision Maker, IS/IT, Creative Designer, Business Decision Maker, Architect, Application Developer
Skill: General Audience
Products: Soundbooth, Production Premium, Premiere Pro, Photoshop, Master Collection, FlashCast, Flash Player, Flash Lite, Flash, Audition 3, All, AfterEffects, Adobe XD, Adobe Media Player
When:
Wednesday, November 19, 5:00 pm – 6:00 pmAtlantic Records: Connecting Fans with Bands
Online. On AIR. On mobile device. Via video, e-mail, and chat. See how one of the world’s leading record labels, Atlantic Records, is rising above the tune war to deliver new channels that create deeper connections between fans and artists. What’s the result? Increased demand. Whether you’re in the music industry or not, this session will inspire you with unique ways to engage your audience and keep them coming back for more.Speakers: Eric Snowden
Audience: Web Developer, Web Designer, Partner Decision Maker, Creative Designer, Business Decision Maker, Application Developer
Skill: General Audience
Products: Flash Player, Flash Media Server, Flash Lite, Flash, AIR, Adobe Media Player
When:
Tuesday, November 18, 9:00 am – 10:00 amCreating Mobile Applications: A Real-World Example
Discover how the design team at a leading web and design agency used its existing skills and Adobe technologies to create an exciting new mobile application. Gain valuable real-world insights and useful tips and techniques on mobile development as the team takes you through its process and shows you the results. Attendees of this session will get the chance to win a new mobile device and other cool prizes.Speakers: David Brown
Audience: Creative Designer
Skill: Beginner
Products: Flash Lite, Flash, Design Premium, Creative Suite
When:
Tuesday, November 18, 1:30 pm – 2:30 pmDeep Dive: Adobe Device Central CS4
Learn about the features and capabilities of Adobe Device Central CS4. Developers will learn how to create and test mobile content using various Creative Suite 4 tools such as Flash CS4 Professional, Photoshop CS4, Illustrator CS4, and more. Attendees of this session will get the chance to win a new mobile phone and other cool prizes.Speakers: Dale Rankine, James Talbot, Scott Janousek
Audience: Web Designer, Creative Designer, Application Developer
Skill: Beginner
Products: Master Collection, Flash Lite, Flash, Design Premium, Creative Suite, Adobe Device Central
When:
Monday, November 17, 4:00 pm – 5:30 pm
Tuesday, November 18, 1:30 pm – 3:00 pm
Wednesday, November 19, 9:00 am – 10:30 amDeveloping the Ultimate Flash Cast Channels
Learn the process and tools for creating rich Flash Cast channels. Leveraging your existing know-how with Flash, you can take advantage of new deployment opportunities in the mobile industry. Attendees of this session will get the chance to win a new mobile phone and other cool prizes.Speakers: Evan Kirchhoff
Audience: Web Developer, Web Designer, Creative Designer, Architect, Application Developer
Skill: Intermediate
Products: FlashCast, Flash Lite, Flash, Design Premium
When:
Wednesday, November 19, 11:00 am – 12:00 pmFlash Lite 3: Learn How to Package and Distribute Mobile Content
In this session, mobile and desktop developers will learn how to package and distribute Flash Lite 3 applications for distribution on open OS phones. Learn best practices on Flash Lite 3 development and find out how to start selling your content today. Attendees of this session will get the chance to win a new mobile device and other cool prizes.Speakers: Bill Perry, Mark Doherty
Audience: Web Developer, Web Designer, Creative Designer, Architect, Application Developer
Skill: Beginner
Products: Flash Lite, Flash, Design Premium, Creative Suite
When:
Tuesday, November 18, 3:00 pm – 4:00 pmFlash Lite: Developing and Distributing Mobile Applications
Learn how to build and package Flash Lite applications across devices. This lab is ideal for developers who want to use Flash to build content for mobile or consumer electronics devices. We will also discuss the best options for distributing content to customers.Speakers: Dale Rankine
Audience: Web Developer
Skill: General Audience
Products: Flash Lite
When:
Sunday, November 16, 9:00 am – 5:00 pmHands-On: Flash Lite Programming for Nokia Devices
Attend this session for insight into the latest development opportunities offered by Nokia. Nokia will give you a practical overview on security, packaging, and distribution. From Flash technology to web runtimes and integrated services, learn how Nokia is making it easier for design and web professionals to create content for mobile markets. Attendees of this session will get the chance to win a new mobile phone and other prizes.Speakers: Robert Burdick
Audience: Web Designer, Creative Designer, Application Developer
Skill: Intermediate
Products: Master Collection, Flash Lite, Flash, Design Premium, Creative Suite, Adobe Device Central
When:
Monday, November 17, 11:30 am – 1:00 pm
Tuesday, November 18, 1:30 pm – 3:00 pmHow to Build a Mobile Business
Learn how mobile communications agency Little Big Ideas has successfully extended its business from the web to mobile devices. Take away new ideas on using mobile experiences to improve your business. Attendees of this session will get the chance to win a new mobile device and other prizes.Speakers: Mads Djurhuus, Mark Doherty
Audience: Web Developer, Web Designer, Partner Decision Maker, IS/IT, Creative Designer, Business Decision Maker, Architect, Application Developer
Skill: General Audience
Products: FlashCast, Flash Lite, Flash, Design Premium, Adobe Device Central
When:
Wednesday, November 19, 2:00 pm – 3:00 pmInside the Adobe AIR Cook-off: The Best Show Off Their Winning Chops
See some of the best work being done in AIR application development today. Get insight from the authors of the Adobe AIR Cookbook, plus a group of the top contributors to the Adobe AIR Cookbook website. For the past six months, there’s been an open call to the RIA developer community to show off their top tricks and best practices; in this session, you’ll see their work in action and get a chance to exchange information with the panelists. There may be a bonus interactive feature or two in this session (hint: involving prizes and all comers).Speakers: Michael Koch, Rich Tretola , Marco Casario, Koen De Weggheleire
Audience: Web Developer, Web Designer, Partner Decision Maker, IS/IT, Business Decision Maker, Architect, Application Developer
Skill: General Audience
Products: Spry, Open Source, LiveCycle ES, LiveCycle DS, Flex Builder, Flex, FlashCast, Flash Player, Flash Media Server, Flash Lite, Flash, Fireworks, Dreamweaver, ColdFusion, Blaze DS, Ajax, AIR, Adobe Media Player, Adobe Device Central, ActionScript, Acrobat, “Thermo”
When:
Wednesday, November 19, 5:00 pm – 6:00 pmInside RIA Outlook, 2009: What Every Developer Needs to Be Thinking About
Join top experts to hear how standards, the economy, emerging players, workflow, client expectations, and more are affecting the industry. InsideRIA regulars representing some of the top houses in the business discuss the top strengths, weaknesses, opportunities, and threats in the industry. Panelists have five minutes to outline their top SWOT points; then the panel and audience have an open Q&A on what we can expect in the next 12 to 18 months.Speakers: Rich Tretola , Adam Flater, RJ Owen
Audience: Web Developer, Web Designer, Partner Decision Maker, IS/IT, Business Decision Maker, Architect, Application Developer
Skill: General Audience
Products: Spry, Open Source, LiveCycle ES, LiveCycle DS, Flex Builder, Flex, FlashCast, Flash Player, Flash Media Server, Flash Lite, Flash, Fireworks, Dreamweaver, Connect, ColdFusion, Blaze DS, Ajax, AIR, Adobe XD, Adobe Media Player, Adobe Device Central, ActionScript, Acrobat 3D, Acrobat, “Thermo”
When:
Wednesday, November 19, 11:00 am – 12:00 pmLearn About the Nokia Mobile Browser, Flash, and Flash Lite Experience
Find out about the commercial opportunities available with Nokia platforms for Flash and web developers. Nokia was the first to bring WebKit full browsing and Flash Lite to consumers worldwide. Using the skills you already have for creating web content, you can easily extend into the mobile space by exploring Nokia technologies. CityLite will be co-presenting to share its experience in bringing applications to market, specifically Flash Lite applications that deliver online services. Attendees will get a chance to win a Nokia device and other prizes.Speakers: Ung-Ping Tian, Policarpo Guerrero
Audience: Creative Designer, Application Developer
Skill: General Audience
Products: Flash, Flash Lite, Creative Suite, Design Premium
When:
Tuesday, November 18, 4:30 pm – 5:30 pmMobile Workflows with Creative Suite 4 and Adobe Device Central CS4
Learn how to use Creative Suite 4 tools such as Flash CS4 Professional and Photoshop CS4 along with Adobe Device Central CS4 to design rich experiences for mobile devices. In this session, you will discover best practices for integrating various cross-media assets to create, preview, and test engaging experiences on mobile devices. All attendees will get a chance to win a new mobile device and other cool prizes.Speakers: James Talbot
Audience: Web Developer, Web Designer, Creative Designer, Application Developer
Skill: Intermediate
Products: Photoshop, Flash Lite, Flash, Design Premium
When:
Tuesday, November 18, 3:00 pm – 4:00 pmOpen Screen Project: Delivering Rich Internet Experiences Across Devices
The Open Screen Project is a collaboration of more than 20 companies with the vision of enabling users to easily access, consume, and share rich content across multiple screens — regardless of the devices, operating systems, browsers, or networks used. Join a panel of industry representatives, including experts from Adobe, Nokia, QUALCOMM, Verizon Wireless, and Atlantic Records, for an interactive Q&A session to learn what the Open Screen Project means for your designers, your developers, and your business.Speakers: Francisco Kattan, Eric John, Anup Murarka, Steve Sprigg, Ryan Hughes, Paul Sinclair
Audience: Web Developer, Web Designer, Partner Decision Maker, Creative Designer, Business Decision Maker, Architect, Application Developer
Skill: General Audience
Products: Open Source, Master Collection, FlashCast, Flash Player, Flash Media Server, Flash Lite, Flash, Design Premium, Creative Suite, All, Adobe Media Player, Adobe Device Central
When:
Monday, November 17, 5:00 pm – 6:00 pmPrint Publishing and the Digital Challenge — Bridging the Divide
In print. Online. On air. On device. Learn how trendsetting publishers are bridging the divide between print and digital to extend their brand, capture new readers, and lower production costs. Hear from a panel of successful publishers who have enhanced traditional print content with blogs, podcasts, video, and multimedia; leveraged the power of digital media to inform editorial, build community, and distribute content more widely; and continued to maintain the growth of lucrative print offerings with the help of their digital counterparts. This session will showcase innovative ways to combine the best of print and digital.Audience: Web Developer, Web Designer, Partner Decision Maker, Creative Designer, Business Decision Maker
Skill: General Audience
Products: Photoshop, InDesign Server, InDesign, Illustrator, Flash Player, Flash Lite, Flash, Dreamweaver, Creative Suite, AIR, Acrobat
When:
Tuesday, November 18, 1:30 pm – 2:30 pmProject Capuchin: Bridging Adobe Flash Lite and Java ME
Project Capuchin allows developers to combine the richness of both Java ME and Flash Lite by encapsulating Flash Lite content in Java ME applications, making content created by Adobe Flash technology appear as Java ME applications. Project Capuchin empowers these two distinct developer communities to leverage their respective expertise to quickly create highly engaging mobile content. Attend this lab, get hands-on experience, and learn how to build rich and engaging applications from right inside the Flash authoring tool. Attendees will get the chance to win a new mobile phone and other prizes.Speakers: Velimir Karadzic, Anders Corlin
Audience: Web Developer, Web Designer, Creative Designer, Architect, Application Developer
Skill: General Audience
Products: Flash Lite, Flash, Design Premium, Creative Suite
When:
Monday, November 17, 4:00 pm – 5:30 pmSizing It Up: Measuring and Optimizing Rich Internet Applications
To determine if business goals are being met by your company’s investment in RIAs, you need effective measurement and optimization tools. Hear experts from Omniture, the market leader in analytics, discuss analytics for RIAs and how they compare to analytics for traditional websites. Learn about the tools Omniture offers and see how other companies are using them to measure engagement with their RIAs.Speakers: Stephen Hammond, Karl Rainhold
Audience: Web Developer, Web Designer, Partner Decision Maker, IS/IT, Business Decision Maker, Architect, Application Developer
Skill: General Audience
Products: Open Source, Illustrator, Flex Builder, Flex, Flash Media Server, Flash Lite, Flash, Dreamweaver, Creative Suite, ColdFusion, AIR, Adobe Media Player
When:
Monday, November 17, 5:00 pm – 6:00 pmSpotlight on Finetune and Teknision: Building a Multiscreen Application
Learn about the challenges of building multiscreen applications by exploring the Finetune music service as an example. Finetune offers web, desktop, mobile, game console, and television interfaces. We’ll explore reusable back-end services, maintenance of ActionScript 3.0 and 2.0 sources, user interface requirements, and performance considerations across runtimes. Attendees of this session will get the chance to win a new mobile device and other cool prizes.Speakers: Tony MacDonell
Audience: Web Developer, Web Designer, Creative Designer, Application Developer
Skill: General Audience
Products: Flash Lite, Flash, Design Premium, Creative Suite
When:
Tuesday, November 18, 4:30 pm – 5:30 pmTwenty Tips and Tricks for Building Top-Performing Mobile Applications
Join leading Flash Lite developers for hands-on instruction on best practices for mobile design, development, performance optimization, and testing in Adobe Device Central and directly on handsets. Attendees of this session will get a chance to win a new mobile phone and other exciting prizes.Speakers: Peter Kacandes, Scott Janousek, Dale Rankine, Alessandro Pace, Darren Osadchuk
Audience: Web Developer, Web Designer, Creative Designer, Architect, Application Developer
Skill: Intermediate
Products: FlashCast, Flash Lite, Flash, Design Premium, Creative Suite
When:
Monday, November 17, 2:00 pm – 3:30 pm
Tuesday, November 18, 3:30 pm – 5:00 pm
Wednesday, November 19, 11:00 am – 12:30 pmUsing Flash Media Server and Flash Lite to Bring Video to Mobile
Learn how to edit and encode your own videos for distribution on mobile phones using tools such as After Effects CS4, Flash CS4 Professional, and Adobe Device Central CS4. Be a part of the innovation as the video trend expands from the web to mobile devices. Attendees of this session will get the chance to win a new mobile phone and other cool prizes.Speakers: James Talbot
Audience: Web Developer, Web Designer, Creative Designer, Architect, Application Developer
Skill: Beginner
Products: Flash Media Server, Flash Lite, Flash, Design Premium, Creative Suite
When:
Monday, November 17, 11:30 am – 1:00 pm
Tuesday, November 18, 8:30 am – 10:00 am
Wednesday, November 19, 2:00 pm – 3:30 pm



October 6th, 2008 at 10:36 pm
I´ll be attending “Hands-On: Flash Lite Programming for Nokia Devices” but I hope to meet all of you on SF!
See you there Scott