The upcoming Mobile Monday event here in Boston is about mobile marketing and advertising.

Here are some details:

Mobile advertising: Is it real?

According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa).

Who is really spending that kind of money on mobile marketing? Does this mean that mainstream advertisers have embraced the mobile opportunity?

Since Boston is a leader in the mobile advertising space, we are privileged to include some of the most experienced hands in the industry to tell it like it really is.

Our lineup so far includes…

Phuc Truong – Managing Director US, Mobile Marketing, Mobext (a division of Havas)
Chad Stoller – Executive Director, Emerging Platforms, Organic, Inc.
Eswar Priyadarshan – CTO, QuattroWireless
Jeff Ostiguy – VP of Business Development, g8wave
Kent Johnson – Director of Business Operations, ThirdScreen Media (a division of AOL)
Scott Silk – CEO, Action Engine

Each of our speakers will present a 5 minute case stdy of a successful marketing campaign. After the presentations, we’ll have a brief Q&A session followed by a chance to socialize with fellow MobileMonday’ers over food and drinks.

Event Details:

Date: Monday May 5th, 2008 at 7pm
Location: The Liberty Hotel, near Charles MGH. If you haven’t set foot inside this landmark Boston building, it’s worth a look to see how they fit a luxury hotel into an 18th century prison. Here are some photos.
Cost: Free. You can register here.
Food: Free.
Drinks: Yes – Free.

Thanks to MITX for helping us pull together this event.

FYI: I just noticed this event coincides with Cinco De Mayo.

This entry was posted on Tuesday, April 22nd, 2008 at 12:42 am and is filed under Boston, MITX, MoMo Boston, Mobile, Mobile Advertising, Mobile Brand, Mobile Business, Mobile Marketing, www.momoboston.com. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.