Mobile Advertising … interesting quotes from a MHT article
February 17th, 2008 by Scott Janousek
(2 votes, average: 5.00 out of 5)
Loading ...I was reading an article entitled “New crop of handset application startups are chasing mobile consumers” featured in MHT (aka Mass High Tech) recently …
It had some interesting quotes as applied to advertising in the mobile space, and what role social networking plays there.
Here are a select few:
“The whole mobile industry is going through the same transition (the online) industry went through when people were putting advertising on a 19-inch screen” – Michael Bayer, CEO of RPM Communications
“Down the road, mobile banner ads will be a thing of the past. If (an ad) doesn’t have some kind of interactivity to it, it will be irrelevant”. – Dan Gilmartin, VP of Marketing for uLocate
Social Networking is still new, and advertisers are still trying to decide how to effectively use it … you bring in the mobile aspect, and it’s ‘new plus new’” – Elgin Kim, Nokia (formerly VP of Enpocket)
Anyways, some quotes to digest.