I was reading an article entitled “New crop of handset application startups are chasing mobile consumers” featured in MHT (aka Mass High Tech) recently …

It had some interesting quotes as applied to advertising in the mobile space, and what role social networking plays there.

Here are a select few:

“The whole mobile industry is going through the same transition (the online) industry went through when people were putting advertising on a 19-inch screen” – Michael Bayer, CEO of RPM Communications

“Down the road, mobile banner ads will be a thing of the past. If (an ad) doesn’t have some kind of interactivity to it, it will be irrelevant”. – Dan Gilmartin, VP of Marketing for uLocate

Social Networking is still new, and advertisers are still trying to decide how to effectively use it … you bring in the mobile aspect, and it’s ‘new plus new’” – Elgin Kim, Nokia (formerly VP of Enpocket)

Anyways, some quotes to digest.

This entry was posted on Sunday, February 17th, 2008 at 2:31 am and is filed under Boston, MHT, Mass High Tech, Mobile, Mobile Advertising, Mobile Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.