Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

October 17th, 2007 by Scott Janousek
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Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change is something I caught from John Ulm’s session @ MAX 2007. Just wanted to pass it along, as a potential source of “future thinking” type reading material.

Here is the overview from amazon:

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people – and how this emerging trend will change the way you live, work, and play. Contributing Authors: Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P. Walz, Sean White.

Sounds interesting, doesn’t it!? Haven’t read it … yet … soon, perhaps (I got the condensed version from Josh’s session at MAX).

You can pick it up at Amazon. ISBN: 0979502527

One Response to “Mobile Persuasion: 20 Perspectives of the Future of Behavior Change”

  1. Dave Yang Says:

    I was looking at this book after seeing the reference from Josh’s session. Would love to get my hands on it too. Not sure why Amazon.ca doesn’t carry it though.

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